Code Example: Basic Email Strategy Configuration

// Example: Email strategy configuration object
const emailStrategy = {
  businessType: 'ecommerce',
  goals: {
    increaseRevenue: true,
    improveEngagement: true,
    growSubscribers: true,
    reduceChurn: true
  },
  metrics: {
    targetOpenRate: 25,
    targetClickRate: 4,
    targetConversionRate: 3,
    targetROI: 4200
  },
  segmentation: {
    demographic: ['location', 'age', 'gender'],
    behavioral: ['purchase_history', 'engagement', 'abandoned_cart'],
    lifecycle: ['new', 'active', 'at_risk', 'lapsed']
  },
  campaigns: [
    {
      name: 'Welcome Series',
      type: 'automated',
      emails: 3,
      trigger: 'signup',
      frequency: '0, 2, 7 days'
    },
    {
      name: 'Weekly Newsletter',
      type: 'newsletter',
      frequency: 'weekly',
      day: 'Tuesday',
      time: '10:00'
    },
    {
      name: 'Abandoned Cart',
      type: 'automated',
      emails: 3,
      trigger: 'cart_abandoned',
      frequency: '1, 24, 72 hours'
    }
  ],
  contentCalendar: {
    january: ['Welcome', 'Winter Sale', 'Product Launch'],
    february: ['Valentine Promotion', 'Case Study', 'Industry News']
  }
};

// Function to validate strategy
function validateStrategy(strategy) {
  const errors = [];
  
  if (!strategy.goals || Object.keys(strategy.goals).length === 0) {
    errors.push('No goals defined');
  }
  
  if (!strategy.segmentation || strategy.segmentation.length === 0) {
    errors.push('No segmentation strategy');
  }
  
  if (!strategy.campaigns || strategy.campaigns.length === 0) {
    errors.push('No campaigns planned');
  }
  
  return errors.length === 0 ? 'Strategy valid' : errors;
}

console.log(validateStrategy(emailStrategy));